About Us

Our Story

FindStylist exists because finding a hair specialist who truly understands 4A–4C textured hair shouldn't be this hard.

💔The Problem

The problem no one was solving

If you have 4A, 4B, or 4C hair, you already know. Finding a stylist who genuinely understands your texture isn't just inconvenient — it's a risk. A bad appointment means heat damage, breakage, and months of setbacks. And at £100+ a visit, there's no room for trial and error.

The big platforms — Treatwell, Fresha — treat all hair the same. There's no way to filter by hair type, no way to verify that a stylist has actually worked with 4C coils, and no way to know if the results in their portfolio came from clients who look like you.

So Black women with textured hair do what they've always done: spend hours scrolling Instagram, asking in Facebook groups, and relying on word of mouth — hoping the next appointment won't be another mistake.

Damage from wrong stylistsHours searching with no guaranteeNo way to verify 4C expertise
Our Mission

We actually understand your hair

FindStylist is an AI-powered marketplace built specifically for 4A, 4B, and 4C natural and textured hair. We don't list every hairdresser in the UK — we connect you with verified specialists who have proven expertise in your exact hair type.

This isn't a generic directory with a filter bolted on. Every part of FindStylist — from how stylists apply, to how clients search, to how matches are made — is designed around the specific needs of Afro and textured hair. Community-first. Trust-centred. Built by someone who lived this.

4A · 4B · 4C

Hair types we serve

UK-wide

Coverage

Free during beta

For stylists

Why FindStylist

Why we're different

Verified Specialists

Every stylist on FindStylist applies to join and is listed as a specialist in specific hair types — not as a general hairdresser. No padding, no filler.

🎯

Hair-Type Matching

Search and match by your exact hair type — 4A, 4B, or 4C. Find stylists who have genuinely worked with your texture, not just claimed to.

📸

Real Portfolio Proof

Stylist portfolios on FindStylist show work on clients with similar hair — so you can see results that actually look like you before you book.

The Founder

Violet Efobi

Founder

Co-Founder · Newcastle, UK

Violet built FindStylist because she lived this problem. Based in Newcastle — a city where 4C-specialist stylists are especially hard to find — she spent years navigating wrong appointments, hair damage, and the exhausting process of searching for someone who truly understood her hair.

Every feature on FindStylist reflects that lived experience. The hair-type filtering. The verified specialist badges. The way the platform asks for portfolio photos from clients with similar textures. These aren't product decisions made in a boardroom — they're solutions to problems Violet faced personally.

“I didn't build FindStylist to fill a gap in the market. I built it because I needed it.”

— Violet Efobi, Founder
VE

Violet Efobi

Newcastle, UK

Roadmap

We're just getting started

Currently in beta — here's what's coming next.

🤖

AI Matching

Coming soon

Tell us your hair type, texture goals, and preferred styles. Our matching engine surfaces the stylists most likely to get it right.

Verified Reviews

Coming soon

Reviews that show the reviewer's hair type — so you know the 5-star rating came from someone with 4C hair like yours.

📅

Booking System

Phase 3

Book and pay directly through FindStylist. No WhatsApp back-and-forth, no uncertainty. Just confirmed appointments.

🤝

Community

Always

A platform built by and for Black women with textured hair — not adapted from a generic template. This is yours.

Join the FindStylist community

Whether you're looking for your perfect stylist or want to grow your client base — we built this for you.

hello@findstylist.co.uk